BookSearch is an online service that provides recommendations for book searching and more. Our website, mobile properties, and related applications (collectively, our “Website”) is owned and operated by [BookSearch].
We understand that providing information online involves a great deal of trust on your part. We take this trust very seriously, and make it a high priority to ensure the security and confidentiality of the personal information you provide to us when you visit our Website or use our services. Before submitting your personal information to us, please read this Policy carefully to learn about our privacy practices. By visiting BookSearch’s website, www.BookSearch.com, or using a BookSearch application (an “Application” or “App”) on a mobile phone, tablet, or similar device (a “Device”) or in connection with other sites or services, you are accepting the practices described herein.
We receive and store any information you enter on our Website or give us in any other way. This includes information that can identify you ("personal information"), including your first and last name, telephone number, postal and email addresses, and user name and password. We may also request information about your reading preferences.
We also may periodically obtain both personal and non-personal information about you from affiliated entities, business partners and other independent third-party sources and add it to other information about you. For example, if you visit BookSearch by “clicking through” from a site operated by one of our business partners, and you have registered with that partner, then information about you that you have provided to that partner may be shared with us, such as contact information and demographic information. As another example, if you access third party services, such as social media services, through our Website or before coming to our Website, we may collect information such as your user name, password, and other information made available to us through those services. We will work with our existing partners and potential future partners to improve and personalize your use of our Website in accordance with the practices outlined in this section and Policy.
We automatically collect some information from your computer or Device when you visit BookSearch. For example, we will collect session data, including your IP address, Web browser software, and referring website. We also may collect information about your online activity, such as content viewed, pages visited, and searches and/or reservations facilitated or made. One of our goals in collecting this automatic information is to help us understand the interests and preferences of our users and customize your user experience.
When you use an Application on a Device, we will collect and use information about you in generally similar ways and for similar purposes as when you use the BookSearch website. In addition, we may collect information about your location if you have instructed your Device to send such information to the Application via the privacy settings on that Device, or if you have uploaded photos tagged with location information. We may use the location information collected from your Device to enhance your use of the Application by providing you with relevant content and contextual advertising.
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Data collected to serve you with relevant advertisingBookSearch and its affiliated websites are committed to providing you with relevant content and information across our sites. To do this, we may collect information about your searches and other site activities, such as whether you are looking for books, and use this information to serve you with ads on our sites or elsewhere online that match your apparent interests.
We do not share your personal information (such as email addresses) with unaffiliated third parties so they can serve you with advertisements.
Data collected by business partners and ad networks to serve you with relevant advertising
Many of the advertisements you see on the BookSearch family of sites are served by BookSearch or its service providers. But we also allow third parties to collect information about your online activities through cookies and other technologies. These third parties include (1) business partners, who collect information when you view or interact with one of their advertisements on our sites, and (2) advertising networks, who collect information about your interests when you view or interact with one of the advertisements they place on many different websites on the Internet. The information gathered by these third parties is used to make predictions about your characteristics, interests or preferences and to display advertisements on our sites and across the Internet tailored to your apparent interests.
BookSearch may share your information with the following entities:
We also may share your information if we believe, in our sole discretion, that such disclosure is necessary…
If you choose to create a profile on BookSearch, certain information in your profile will be publicly viewable and identifiable via your screen name. You will have the ability to view your profile as members of the public will see it. Additionally, if you choose to participate in our member-to-member communications programs, other BookSearch members may contact you by using BookSearch as an intermediary; however, BookSearch will not share your email address with any other members nor display it any public manner. All BookSearch members have the option to turn off the member-to-member communication features at any time.
Other than as set out above, you will be notified when personal information about you will be shared with third parties, and you will have an opportunity to choose not to have us share such information.
We also may share aggregate or anonymous information with third parties, including advertisers and investors. For example, we may tell our advertisers the number of visitors our Website receives or the most popular hotels and vacation destinations. This information does not contain any personal information and is used to develop content and services we hope you will find of interest.
We want you to feel confident about using BookSearch, and we are committed to protecting the information we collect. While no website can guarantee security, we have implemented appropriate administrative, technical, and physical security procedures to help protect the personal information you provide to us. For example, only authorized employees are permitted to access personal information, and they only may do so for permitted business functions. In addition, we use encryption when transmitting your personal information between your system and ours, and between our system and those of the parties with whom we share sensitive information, and we employ firewalls and intrusion detection systems to help prevent unauthorized persons from gaining access to your information.
If you are visiting our Website from outside Hong Kong, please be aware that your information may be transferred to, stored, and processed in Hong Kong where our servers are located and our central database is operated. The data protection and other laws of other countries are beyond our knowledge and BookSearch does take steps pursuant to laws in Hong Kong to ensure that your privacy is protected in accordance with the laws of Hong Kong.